CHAMPIONING SELF-EXPRESSION AND INCLUSIVITY

ModCloth, the digitally native brand known for indie, vintage-made-modern apparel enjoyed strong affinity among a cult following, yet needed to build brand awareness for expansion and potential acquisition. “Say It Louder” championed its core values of female-empowerment and inclusivity. The campaign spotlighted fiercely independent icons who challenge norms and disrupt stereotypes, authentically embracing their uniqueness and personal truths.

The results: wholesale distribution at Nordstrom and Asos, strong brand equity to an expanded consumer base, and the successful acquisition of the brand after posting annual revenues of $150 million.

BRINGING IT TO LIFE

The “Say it Louder” campaign launched across all ModCloth channels including video, a new magalog, social storytelling and digital media. The campaign kicked off with Lizzo and her stereotype-bending message of self-love and inclusion and culminated with Awkwafina, as she became the break-out star of films Oceans 8 and Crazy Rich Asians, hosted SNL, and became the first Asian-American woman to win an Oscar.