Catherine Sadler

CEO/Executive Creative Director

Catherine Sadler has been called a Brand Guru and Change Agent by Women’s Wear Daily, featured in such leading publications as Forbes, WSJ, NYT, Adage, and the Drum. She is renowned for her breakthrough media and lifestyle collaborations and award-winning integrated creative campaigns that drive disruption, action and sales. She is an advisor to both start-ups and multi-billion dollar legacy brands. She has been the Executive Director/Fashion Chair of Fashion Digital NY & London and was the prestigious Clio Image Awards’ first-ever juror for Integrated Marketing and Partnerships. She currently mentors through New York Fashion Tech Lab, is passionate about business as a force for good, and has a deep commitment to women’s issues and empowerment.

First and foremost, Catherine is an innovator and brand builder. The branding and creative force behind such iconic fashion and lifestyle brands as Conran’s, Coach, Ann Taylor, and Banana Republic, as well as consultant to numerous others (including Donna Karan’s Urban Zen, Tiffany’s and Montblanc). She has launched brands that are now multi-billion businesses and navigated mature brands through digital evolution (from Coach to Gap Inc’s Banana Republic as Global CMO where she led a 98 person multi-disciplinary team that developed 360˚ omni-channel global marketing programs for the brand worldwide.).

Known for her equal measure of left brain/right brain, Catherine is a one-woman powerhouse, with a deep-rooted passion for building relevancy and sustainability through equal parts strategy and creativity.

BEN SEGAL

Creative Director

Ben Segal is the ultimate CD,  big thinker and scrappy art director, calm, inspirational leader and exacting solo designer, agency guy, brand guy, no drama guy.

Ben got his start at Laird + Partners, where he was focused on all aspects of the Donna Karan brands, from advertising for DKNY, to packaging for DKNY Jeans, to marketing for Donna Karan fragrances.

From there, he became a creative director at AR New York, where he art directed campaigns for a wide range of clients including Elie Tahari, Jones New York, Burberry Blue Label and more. It was here that he created the branding and launch campaign for Black Fleece, the Thom Browne capsule collection for Brooks Brothers.

After that, he became the in-house Creative Director for Banana Republic for nearly a decade, where he worked with Catherine.

ART TAVEE

Creative and Digital Strategist 

Art Tavee is an integrated brand thinker with a creative streak and strategic bent.

As consulting creative and digital strategist, his expertise is in developing clear, coherent and compelling brand strategies in the luxury, beauty and hospitality industries.

Since 1994, Art has contributed insight-driven integrated strategy, creative direction and copywriting for leading image-driven agencies and brands including Laird + Partners, Baron & Baron, Lloyd & Co, AR New York, Chandelier Creative, Thom Browne, J.Crew, Ian Schrager, Aldo, Edition Hotels and Kate Moss.